The undertaking will include the establishment of a joint venture company to plan and manage e-marketing promotions to McDonald's newly planned membership club which they will establish by October 2007 to offer enhanced membership services and to strengthen customer loyalty.

Mobile services for iD credit-card payments and ToruCa information capture will be introduced in McDonald's stores throughout Japan beginning in October 2007.

The joint venture company will aim to quickly launch services by integrating the massive customer bases comprised of McDonald's 1.4 billion annual customers and DoCoMo's 52 million mobile phone subscribers, as well as their respective brands and know-how. The company will be established in July 2007 with paid-in capital of 300 million yen, 70% coming from McDonald's and 30% from DoCoMo.

T-Mobile launches $2.7bn push into America's 3G market

T-Mobile is planning a $2.7bn push into the US market as it tries to catch-up with leaders Cingular and Verizon Wireless with the launch of 3G services next year.

But the company, owned by Deutsche Telekom, is shying away from the exclusive film and music content deals that have characterised the launch of 3G in Europe. Instead T-Mobile wants to do deals with the likes of MySpace and Google to open up the mobile internet to US consumers.

T-Mobile is looking to persuade American users to dump their home phone in favour of their mobiles for both voice calls and internet access.

Buzz Technologies, Inc. enters the 3G Google Apps and Microsoft Live race

Buzz 3G with its free Office Suite, Free Text messaging and Free VoIP certainly has a serious edge on other recently released application services, add to that the 3G interactivity on a global level between PC and Mobile and Buzz is set to dominate this new market. Google Apps and Windows Live are the only 2 competitors, but neither offer the depth of communications available on the Buzz 3G plug-in for Windows IE and Firefox and as a stand alone browser that gives the user, the ability to send games, ringtones, video's, text messages and multimedia messages directly to mobile phones globally. It also gives the user the best VoIP and a Virtual PC. Send messages from your PC to Mobile and manage responses right on your PC, turn your video files, photos and music into mobile phone content.

China

China is going to conduct a test for 3G mobile phone technologies next March to decide which one should be used in the future. The Ministry of Information and Industry will ask Telecom providers to operate the 3G network for trial.

The signal-receiving rate of 3G mobile phone is 200 times faster than GSM mobile phone and the Internet accessing speed 40 times that of the GSM.

Currently, there are three types of 3G technologies that are vying to enter into China's Telecom market. However, studies on 3G technology are still underway.

China will decide which technology should be adopted according to the first round test result early next year. 98 percent of China's mobile phones are using GSM standard so far.